Sandy Xiao

OEM/ODM Expert

Head of Customized Solutions for Electronic Lock Systems

Ms. Sandy Xiao is a senior OEM/ODM expert at Royalwand Group, with over 15 years of experience in the smart lock, electronic manufacturing, and security technology industries. She specializes in delivering end-to-end customized product solutions for some of the world’s top 10 smart lock and home security brands.

At Royalwand, Ms. Xiao leads key international OEM/ODM projects—overseeing the entire product lifecycle from concept development, industrial and structural design, electronics and firmware integration, through to mass production and global delivery. Her deep understanding of global compliance requirements allows her to navigate certifications such as CE, FCC, and UL with precision and efficiency.

Ms. Xiao is well-versed in wireless communication technologies and embedded system design. She is recognized for her ability to translate customer needs into scalable, high-quality engineering solutions, while driving collaboration across R&D, supply chain, and quality assurance teams.

With a strong commitment to innovation and customer-centric excellence, Ms. Xiao plays a critical role in positioning Royalwand Group as a trusted manufacturing partner for premium global brands. Her professional ethos—“Customized Excellence, Engineered for the Future”—reflects her drive for technical precision, innovation, and long-term value creation.

Xi Yang

Regional Director, North America

Overseas Sales and Market Development Lead

Mr. Xi Yang is the Regional Director for North America at Royalwand Group, where he is responsible for overseeing strategic sales operations, key account management, and business development across the United States, Canada, and surrounding markets.

With a strong background in international trade and cross-cultural business management, Mr. Yang brings over a decade of experience in the smart hardware and security industries. He has successfully led OEM/ODM cooperation with several Fortune Global 500 clients and top-tier brands in the smart lock sector, driving Royalwand’s presence in North America to new heights.

Mr. Yang is known for his ability to build long-term, trust-based relationships with clients, combining technical insight with a deep understanding of local market dynamics. His multilingual communication skills and results-oriented mindset make him a vital link between Royalwand’s manufacturing teams and international customers.

Under his leadership, Royalwand has expanded its footprint in the North American market, achieving consistent growth in both volume and brand recognition. Mr. Yang remains committed to delivering customer-first solutions that reflect Royalwand’s values of reliability, customization, and innovation.

Nancy Liu

Regional Director, Brazil

Latin America Market Operations & Client Relations Lead

Ms. Nancy Liu serves as the Regional Director for Brazil at Royalwand Group, overseeing local operations, strategic partnerships, and customer engagement in Brazil and the broader Latin American market. With a deep understanding of emerging market dynamics and a passion for international collaboration, she plays a key role in expanding Royalwand’s global footprint.

Ms. Liu brings over a decade of experience in international business and smart security product management. She is known for building strong relationships with regional distributors, integrators, and brand partners, driving customized OEM/ODM solutions tailored to local market needs.

Fluent in Portuguese, English, and Mandarin, Ms. Liu bridges cultural and operational gaps between Royalwand’s manufacturing headquarters and Latin American clients. Her approach combines precision in execution with agility in adapting to local demands—enabling Royalwand to deliver value-driven solutions with speed and reliability.

Under her leadership, Royalwand has successfully established long-term partnerships across Brazil’s residential and commercial security sectors, further cementing its reputation as a trusted global partner.

Wendy Huang

Regional Director, Middle East

Market Expansion & Strategic Client Partnerships Lead

Ms. Wendy Huang is the Regional Director for the Middle East at Royalwand Group, where she leads business development, key account management, and strategic growth initiatives across the Gulf Cooperation Council (GCC) countries and broader Middle Eastern markets.

With extensive experience in international business and smart security solutions, Ms. Huang specializes in managing OEM/ODM partnerships with regional distributors, property developers, and commercial clients. Her efforts have been instrumental in bringing Royalwand’s advanced electronic lock systems to the forefront of the Middle Eastern market.

Ms. Huang has a deep understanding of local business culture, regulatory requirements, and project implementation standards in the Middle East. Fluent in English, Mandarin, and with working knowledge of Arabic business etiquette, she ensures seamless communication between clients and Royalwand’s R&D and production teams.

Under her leadership, Royalwand has achieved significant breakthroughs in the region, securing multi-year supply agreements and strategic collaborations in sectors such as hospitality, residential development, and smart city infrastructure.

Ann Zhou

Regional Director, Southeast Asia

Channel Development & Customized OEM/ODM Solutions Lead

Ms. Ann Zhou is the Regional Director for Southeast Asia at Royalwand Group, where she is responsible for overseeing market development, channel partnerships, and tailored OEM/ODM project delivery across key markets including Singapore, Malaysia, Thailand, Vietnam, and Indonesia.

With over a decade of experience in international sales and smart lock manufacturing, Ms. Zhou is highly adept at navigating the diverse cultural, regulatory, and commercial environments of the ASEAN region. She has played a crucial role in expanding Royalwand’s distributor network and securing high-value partnerships with regional brands and property developers.

Ms. Zhou combines her strong technical background with a sharp sense for local market needs. She is especially skilled in customizing electronic lock solutions to meet country-specific standards, user habits, and design preferences—ensuring both functionality and market fit.

Fluent in English and Mandarin, and familiar with Southeast Asian business etiquette, Ms. Zhou excels at bridging headquarters engineering teams with local business stakeholders. Under her leadership, Royalwand has seen sustained growth and product visibility across the Southeast Asian market.

Elva Cui

Regional Director, Europe

European Market Strategy & Regulatory Compliance Lead

Ms. Elva Cui is the Regional Director for Europe at Royalwand Group, where she is responsible for driving market expansion, regulatory alignment, and high-level client partnerships across the EU and UK regions. Her leadership focuses on introducing Royalwand’s smart lock solutions to a mature and highly regulated market, positioning the company as a trusted manufacturing partner for Europe’s premium brands.

Ms. Cui brings over 12 years of international business experience, with deep expertise in OEM/ODM collaboration, project lifecycle management, and cross-border technical communications. She has successfully led multiple projects involving CE, UKCA, GDPR, and RoHS compliance, ensuring all Royalwand products meet European quality and legal standards.

Fluent in English and Mandarin, and well-versed in European business protocols, Ms. Cui serves as a strategic liaison between Royalwand’s R&D teams and European distributors, retailers, and property developers. Her collaborative style and problem-solving mindset have been key to establishing long-term business relationships across sectors such as residential security, hospitality, and smart building automation.

Under her leadership, Royalwand has achieved greater brand visibility and consistent sales growth in Europe, strengthening its global position in the smart security industry.

Echo Fu

Senior Engineering Expert

Hardware Engineering & Product Realization Lead

Ms. Echo Fu is a Senior Engineering Expert at Royalwand Group, specializing in hardware system design, engineering feasibility analysis, and full-process product realization for smart electronic locks. With over 12 years of hands-on experience in product engineering, she plays a critical role in bridging innovative product concepts with reliable, scalable mass production.

Ms. Fu is highly proficient in mechanical structure optimization, component integration, and tolerance control, ensuring that every product developed at Royalwand meets international performance and durability standards. She works closely with cross-functional teams including R&D, industrial design, quality assurance, and manufacturing to deliver customized OEM/ODM projects on time and within budget.

Known for her detail-oriented mindset and solution-driven approach, Ms. Fu has successfully led the engineering execution of numerous global projects, including those requiring CE, UL, FCC, and EN12209 certifications.

Her technical insight and collaborative style make her a key contributor to Royalwand’s reputation for engineering excellence. Ms. Fu’s mission is to transform innovative ideas into stable, cost-effective, and market-ready smart lock solutions.