If you have a large intercommunicate net
If you have sales experience and sales net for hardware
If you are able to operate a great well-known product
You are welcome to join in the industry of home hardware

Hot attracting investment for whole domestic agents is in process.......

Zhongshan Royalwand Hardware Co., Ltd.
Address: No. 119, Jinsan Road, Sanjiao Town, Zhongshan, Guangdong
Special telephone line for join-in：0760-3389528
E-mail:royal@pub.zhongshan.gd.cn

Everybody’s chance comes from market

There is a large market for hardware in China.
With annual sales amount over RMB30, 000,000,000.00, China has been the largest hardware manufacturing and consumption country in the world.

Market develops rapidly.
Hardware industry follows the rapid development of base industries. It grows by 20% annually, according to national statistic.

Middling and top-grad hardware gets a market with obvious advantage.
Due to people’s high requirements on decoration design, high-quality hardware market develops rapidly with obvious advantage.

Marketing cases for common development

·Brand Expectation
1、1. According to national finance and economics experts’ prediction, 21st century will witness the coming of billions of U.S. dollars, that is the fifth fortune wave around the core of brand industry (brand + culture + environment-protection = the fifth fortune wave).
2、 Start and strengthen THE FOUR plan. We will promote 100 model shops in 100 domestic cities from 2007 to the end of 2008. According to the statistic released by national business department, the annual sales amount of hardware industry in 2006 came to RMB30, 000,000,000.00, and this was predicted to be over RMB50, 000,000,000.00 in 2008. We, therefore, come up with a plan of occupying the effective domestic market, and training 100 agents with annual sales amount over RMB1, 000,000.00, 1000 with over RMB100, 000.00 and 10 with over RMB10, 000,000.00. This is called as MILLIONAIRE PLAN and BILLION NETWORK PROJECT.
3、Flexible and diverse encouraged policies can optimize agents’ benefit. Hardware promotion modes can be area agents and distribution agents. Cooperators’ short-term, medium-term, and long-term optimal economic benefits will be guaranteed by all business policies and management systems of the company.

·Marketing service and support for brand
According to the real situation of every area, we will provide with corresponding terminal advertisement support, including static state mode, such as storefront and door, outdoor advertisement, indoor exhibition cabinet, and terminal propagable information. Certain amount of media advertisements will be invested within some area at the core of corporation image. To form a solid offensive, we will put on some professional advertisements in some important magazines, such as TRENDS HOME, China Building Material. According to market needs, we will also take part in some professional exhibitions and national building decoration materials fairs, so as to expand the brand power. Different promotion plans will be made according to different period, sales situation and seasons. This can stimulate the market consumption and spread the promotion information into the market. At the same time, there is still special promotion support for every area and agents.

·Marketing Terminal Mode
Through strict and standard expressions and systemic symbols, Royalwand hardware new brand identification system brochure will pass its brand slogan, service tenet and corporation culture to the consumers, which will give prominence to the function of Royalwand hardware, and improve its image. We will seriously carry out every term, regulation and standard of the brochure, like the basic system and all detailed regulations of the practical system. Nothing can be changed casually. Any cutline without detailed regulation, and material item, or those that is said to be referred to, should be used at the premise of complying with relevant basic terms. As to unregulated part like the new practical design item in the future related to logo, standard characters, and standard color, must conform to the relevant regulations of the basic system. All expression modes and styles should refer to the relevant design items in the brochure and keep in line with it.

·Marketing Policy and System
1、Brand Bail: RMB30, 000.00 for first-class city and RMB20, 000.00 for second-class city
2、Join-in Money: RMB80, 000.00 for first-class city and RMB50, 000.00 for second-class city
3、Requirement of Sample: according to company’s regulation, for first-class city: not less than 10 sets of big luxury locks; not less than 20 sets of B series; not less than 30 sets of C series; not less than 10 sets of small hardware series; certain stock.
4、Requirement of Shop Area: shop area not less than 100 square meters in first-class city and not less than 60 in second-class city. Decoration must meet the VI standard requirement of the company.
5、Authorized Area: by unit of county
6、Area Protection: Within the authorized area, we will seriously protect all sales activities, benefits and projects of the agent.
7、Product Price and Settlement: supply at factory price. Goods will be delivered after money reaches our bank account.
8、Delivery Date: 3 to 5 days for regular products
9、Freight: Agents consign the supplier with transportation and pay for the freight.
10、Exchange and Return of Product: Please see details in Product Exchange and Return Policy in agent’s contract.
11、Price Policy: appointed uniform retail price within China; must be not less than the appointed lowest price. Disobeyer will be pushed according to price management policy.
12、Terminal Support for Image: A. present limited amount of lock frames; B. preferential support for:
（1）free shop design and printing;
（2）uniform design, making and preferential support for inner exhibition cabinet;
（3）free support with corporation advertising products, such as handbag, catalogue and costume.
13、Premium Policy: commission will be paid correspondingly for the agents, whose annual sales achievement comes to be over certain amount.
Commission rates for different class of sales achievement are as following:
（1） 1% of the annual sales amount that comes to RMB1, 200,000.00;
（2）2% of the over part for sales beyond RMB1, 200,000.00 but not more than RMB2, 500,000.00;
（3）3% of the over part for beyond RMB2, 500,000.00
Remarks: Agents, whose sales amount is over RMB5, 000,000.00 can not only get commission, but also other premium from us. (Product with special price will be considered as a part of stock. It is not included in commission.)
14、Management Policy for Complaints from Clients: Professional service officers will reply within 24 hours and solve any problem for clients.
Remarks: Please call the head office of Royalwand Company for more detailed policy.

Conditions for Common Cooperation

Join-in Condition for Agents
·With strong realization of enterprise, responsibility and good personal business credit standing; identifying with the operation idea of Royalwand; willing to long-term cooperation; be not in pursuit of short-term benefit unilaterally
·With all normal licenses for business operation, such as shop license, tax registration license, corporate qualification
·Setting up adequate image shops, and franchised stores; seriously decorate the Royalwand-image shops according to the VI brochure made by Royalwand Company; image shop area can not be less than 50 square meters in provincial capitals and important cities; franchised store area should be at least 20 square meters in other cities
·Accepting and willing to carry out all marketing management policies, service regulation, settlement policies, and advertising promotion cases made by Royalwand
·With strong abilities for website construction, management, and marketing promotion; high service consciousness and ability; able to operate 5 franchised stores independently in provincial capitals or 2 to 3 stores in other cities
·Able to guarantee the accomplishment of appointed sales duty and other marketing targets (like the market occupancy rate and distribution website construction goals, etc.); keeping the power of brand, durative stable increase in market occupancy rate
·Guaranteeing the appointed amount of products in the initial deal with Royalwand, and accomplish the quarter and annual sales duty.

Application Conditions for Distributor
Main cooperation modes can be: image shops, franchised stores, and join-in stores (franchised zone or cabinet)
1.With strong realization of enterprise, responsibility and good personal business credit standing; identifying with the operation idea of Royalwand; willing to long-term cooperation; be not in pursuit of short-term benefit unilaterally
2.with all normal licenses for business operation, such as shop license, tax registration license, corporate qualification
3.Necessary funds for normal operation and 50 to 100M2 shop area for operation
4.Necessary funds (not less than RMB30, 000.00 in principle) for normal operation of franchised store and more than 50M2 shop area for operation
5.Necessary funds for normal operation of join-in store (franchised zone and cabinet), and at least 30M2 area for brand franchised zone
6.Decoration according to the VI brochure and requirements of Royalwand.
7.Accepting and willing to carry out all marketing management policies, service regulation, settlement policies, advertising promotion cases made by Royalwand
8.Subject to the sales management of the superior agents; competent with website construction and management, and marketing promotion
9.Able to guarantee the accomplishment of appointed sales duty and other marketing targets (like the market occupancy rate and distribution website construction goals, etc.); keeping the power of brand, durative stable increase in market occupancy rate
10.Requirement on certain amount of products in the initial deal

Terminal Operation Modes for Cooperation

Through strict and standard expressions and systemic symbols, Royalwand hardware new brand identification system brochure will pass its brand slogan, service tenet and corporation culture to the consumers, which will give prominence to the function of Royalwand hardware, and improve its image.

Seriously Complying with the Regulations
a. Seriously carry out every term, regulation and standard of the brochure, like the basic system and all detailed regulations of the practical system. Nothing can be changed casually.
b. Any cutline without detailed regulation, and material item, or those that is said to be referred to should be used at the premise of complying with relevant basic terms.
c. As to unregulated part like the new practical design item in the future related to logo, standard characters, and standard color, must conform to the relevant regulations of the basic system. All expression modes and styles should refer to the relevant design items in the brochure and keep in line with it.

Analysis on Cooperation Investment

We would like to take The Mall of Guangzhou as example, and analyze its investment and profit as below: (by unit of year)