Enterprise mission: to create a five of hearts enterprises, and create a national brand to provide consumers with a better, happier way of life become the talisman of the home
 
The core competitiveness of the brand: to escape the body safety lock, happy Chinese core
 
The value of the brand association: safety, convenience, aesthetics, professional, caring
 
Central slogan: Huangding Hardware, home amulet
 
Brand responsibility: Huangding intentions promote corporate culture, build for Huangding dignity respected companies
 
Product positioning: to become a world-class high-end locks suppliers